DIARY: Display your positive rapport with animals at new award scheme

Certain elements of this magazine have for a long time campaigned against the proliferation of advertising awards schemes. The Diary says piffle to that - largely because we’ve got wind of a real gem.

Certain elements of this magazine have for a long time campaigned

against the proliferation of advertising awards schemes. The Diary says

piffle to that - largely because we’ve got wind of a real gem.



On Friday 24 May, Rome will offer its gratitude to the animal world that

helped to found it (Romulus and Remus and all that) by staging the first

awards scheme devoted to animals in ads.



The bumf says: ‘Rome, Cinecitta and all human beings owe a lot to the

animal world. As far as advertisers are concerned, they have an

opportunity to exhibit an unexpected pedagogical worth in their works:

commercial advertising is good for the rapport between man and animals.’



That’s what we’ve always said. There are nine sections in three

categories. Our favourite is ‘contributing towards a positive rapport

with animals’ (lots of entries from Wales expected).



We assume the Creative Directors’ Forum will view this one dimly -

unless it’s decided that the crapping pigeons in Levi’s ‘clayman’ spot

are eligible for entry.



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