Diary: DLKW's Capital saving

If you wake up in the night in a cold sweat worrying that advertising just promotes conspicuous mass consumption and waste, take heart in Delaney Lund Knox Warren & Partners' green credentials.

After the revelation that its TV ad for Capital Radio's Johnny Vaughan show was an adaptation of one the agency originally presented to Ken Livingstone, further evidence of recycling has emerged. For those who haven't seen it recently, look out for the extras.

As Vaughan waits to cross the road at the start of the ad, he has two people either side. The next shot is of him on the Tube and, lo and behold, the two people are still beside him. They also appear elsewhere in the ad as the dancers.

Waste not, want not. Quite right.


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