Still, this is the Noughties. Meet Alison Chadwick, Abbott Mead Vickers BBDO's petite and self-effacing head of personal development and coaching.
True, she doesn't have the most usual of agency jobs, but while some more cynical adlanders might be scratching their heads and wondering precisely what such a role fulfils, it obviously hasn't done AMV any harm.
Chadwick is clearly a convert to the idea anyway, as having recently bought a dog, we hear that she's made an interesting decision and taken the plunge. Yes, it's official - the world has gone totally mad; she's hired a life-management coach for her pooch.
Canine disciplinarian Barbara Woodhouse must be turning in her grave.