It seems that the phone company Dolphin Telecommunications has inadvertently ended up with Noddy Holder, the spandexed singer from Slade, in its next radio ad.
Dolphin's agency, Craik Jones Watson Mitchell Voelkel, was planning to run a campaign featuring a broad Brummie accent but was warned by the RACC that it could only use such a stereotypical accent if it came from a genuine Brummie.
The bright sparks at Craik Jones immediately thought of Noddy but failed to track down his agent. In a desperate bid to locate the singer, the agency posted a plea for help on his fanclub website. The Nodster was informed of this and wobbled in his high heels in excitement. He promptly contacted the agency and will now be lending his West Midlands twang to the ad.
One Craik Jones source says: 'We tried to get David Watson (the agency's Brummie managing director) but his fees were too high.'