night at the Duke of Cambridge on Goodge Street last week. Emap, keen to punt the latest issue of FHM to media buyers, assembled the great and the good of the press-buying community to answer such brain-teasers as "which part of a woman's body is most important to men?
answer, by the way - backed by 51 out of the one hundred men surveyed - is the breasts).
The staggering prize on offer was a £2,000 holiday for two for each member of the winning team of six. Crawling to the top of the agency pile was Carat's So Soiled Crew (comprising Jon Sheppard, Richard Willis, Justin Barnes, Tom Wilkinson, Stuart Caple and Ezra Kerr), after a hard-fought battle against rival teams from the likes of OMD UK, CDP Media, PHD and MediaCom saw it emerge triumphant.
Sheppard was never far from the action. After an impromptu karaoke rendition of So Solid Crew's 21 Seconds with the lyrics, "I've got 21 pints to go", he continued to grab the glory with a fine darts performance against Eric "the Crafty Cockney
Bristow. The former world champion was hired for the night to show overweight media buyers how much better an overweight pro is at the ol' arrers.
But the joy of leading Carat to victory in the quiz soon turned into a bit of a nightmare for Sheppard, who was so excited at the win that he fell off his chair. Like a less talented David Beckham, he managed to fracture his foot, after hitting it against a gaming machine. Whoops.