DIARY: Eeny meeny miny mo one of the Paradigms will surely have to go

A breathless press release arrived on the Diary editor’s desk early last week telling us that ‘February 29th only occurs once every four years, but tomorrow (1 March) something’s going to happen which has not occurred for 17 years’.

A breathless press release arrived on the Diary editor’s desk early last

week telling us that ‘February 29th only occurs once every four years,

but tomorrow (1 March) something’s going to happen which has not

occurred for 17 years’.



What is this earthshattering news? The press release goes on to make it

all clear. ‘Sheffield advertising agency, John Lovell and Company,

adopts a new name...Paradigm.’



We are informed that, apparently, ‘the agency has built a network of the

best minds available from local and international strategic planners,

creatives and academics to complement the core team as and when

required’.



It ends, ‘Paradigm is a carefully chosen name; even its slightly odd

structure being important’.



And no-one will argue with that, least of all the excellent Mr Mike

Sommers, late of MGM Cinemas, the TSB and Woolworths. For Sommers’ new

venture is called the Paradigm Agency and it’s been set up ultimately to

handle ‘outsourced marketing services’. And we’re sure he’ll do it very

well, too.



However, we’re also sure that there’s no room for two outsourcing

agencies called Paradigm. The only question is: which of them will

shift?



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