The scene is a bar on the island of Nevis. Phil Georgiadis, the Walker Media chairman and chief executive, overhears a couple of chaps talking about cricket.
So he wanders over and asks them how to get to the ground for the three-day match between England and the West Indies A team taking place at Warner Park on neighbouring St Kitts the following day.
Do the pair know how much the seats are, Georgiadis inquires. Do they think England will play a full team? Is the former skipper Kevin Pieterson a wanker? Will his successor, Andrew Strauss, be a good replacement?
As Cracknell rejoins his friend, Georgiadis waves in the general direction of the duo that had fielded his questions. "Those two blokes seem to know a bit about the game," he says.
Cracknell follows his pointing arm. It is Strauss and the England all-rounder Paul Collingwood.
And while we're on the subject of cricket, Sky has suffered a bit of unfortunate timing with its weekend national newspaper campaign promoting its high-definition service.
It features a picture of a triumphant Freddie Flintoff and the line: "The middle stump cartwheeling through the air. Now even sweeter."
As it happened, those same newspapers were reporting on an awful lot of flying stumps. Alas, most belonged to England's batsmen, who collapsed for a humiliating 51 runs in the first Test against the West Indies.
Meanwhile, we're really not sure about the wisdom of ITV's web banner ad after a Tic Tac spot got screened instead of Everton's winning goal in the FA Cup tie against Liverpool. It says: "ITV Player - Amazing telly you won't want to miss."