Diary: Even Leo Burnett can't put gloss on its move to the W14 boondocks

Pity the poor staff of Leo Burnett who last week gave up the lofty heights of their Sloane Avenue offices for the badlands of West Kensington ("just 30 minutes from central London").

In a location so removed from civilisation that it languishes in London Underground's Zone 2, the agency has been forced to exchange Gucci for Greggs and haute couture for Homebase.

Clients can expect to be wined and dined with a hearty kebab and chips in the delightful eateries that abound on the North End Road, while creatives can take heart that they will be now be able to see the fruits of their labours, surrounded as they are, by the "real" people that buy all the burgers and baked beans they advertise.

However, staff have not taken the move lying down. The agency has been forced to provide a shuttle bus (possibly armoured) to ferry them out at lunchtime so they can eat their sandwiches in the relative safety of Kensington High Street.

To curb complaints, the agency's PR machine has gone into overdrive, renaming the W14 ghetto as "Fabulous Kenville", while staff have been provided with goody bags containing postcards and calendars showing the agency as an oasis among the tat. The idea seems to have convinced some outsiders, as many risked their lives for the Kenville experience at the agency party last week.

In a slightly desperate attempt to persuade partygoers that the agency staff were becoming adjusted to their new environment, a Fabulous Kenville reel was produced, showing them all enjoying themselves in their local Tesco hangout.

But perhaps agency staff are fitting into this dodgy area more quickly than they thought possible.

After all, they managed to successfully negotiate hundreds of channels to be allowed to film their extravaganza in-store.

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