Diary: Evening Out With ... The Cardguide - It’s a night of Swedish skills and pills for Lexie Goddard

6.30pm Luci Rathan, managing director of card advertising company The Cardguide, shows off her new office in London’s meeja heartland Soho Square. It’s next to the media agency John Ayling & Associates - how handy.

6.30pm Luci Rathan, managing director of card advertising company

The Cardguide, shows off her new office in London’s meeja heartland Soho

Square. It’s next to the media agency John Ayling & Associates - how

handy.



7.00pm Circus After necking a few G ’n’ Ts, Swedish sweetie Sofie

Hagglund teaches us her innocent sales patter. It goes like this:

’Hel-lo, I’m So-fie, from-The Cardguide. Would-you, like-to, buy-a

caaard from me?’ It works a treat, but it helps if you are 22, blonde

and pretty (and female).



Meanwhile, Rathan describes her crazy days as publisher of Loaded. She

also reveals an eyebrow-raising expertise on contraception - she used to

manage a brand of contraceptive pill.



10pm Spiga We retire to the trendy Italian restaurant to indulge in

girly wedding chat with soon-to-be-spliced sales manager Deidre Hosein;

satin or crepe? tiara or veil? Lone male Matt Wright - Media Business’

sub editor - keeps schtum. Rathan gives me a list of places where you

can get a kebab and beer in Clapham after hours.



Hagglund is spotted sipping cocktails with the manager. She returns to

the table with a sale in the bag. The Swede has struck again.



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