DIARY: EVENING OUT AT ... THE COSMO SHOW - A flock of showgirls puts the wind up Jonah Bloom

6.30pm Earl’s Court Hordes of fashionable young ladies descend on Earl’s Court. A security guard suggests we ’follow the pussy’ to find the entrance. Shocked, we ask him to repeat himself and he assures us he said ’posse’.

6.30pm Earl’s Court Hordes of fashionable young ladies descend on

Earl’s Court. A security guard suggests we ’follow the pussy’ to find

the entrance. Shocked, we ask him to repeat himself and he assures us he

said ’posse’.



6.45pm So many beauty products, so little time. Reporter Colin Grimshaw

seems to take the throng of beauties in his stride, but I’ve got the

fear and retreat to the press room for liquid courage.



Unfortunately, no-one there has heard of sales as a concept, let alone

seen a ’media sales’ person.



7pm Follow smell of good gin to fashion and beauty awards where Grimshaw

scares me by recognising Nicky Clarke, winner of the Favourite Celebrity

Hairdresser category. Ad director Sara Stevenson points us in the

direction of her team. Head off to find them but not before I’ve

confused the award collector for the Favourite Accessories Retailer

category (Accessorize, of course) by waving at her like a madman and

calling her Kate, then Jane - neither of which appear to be her

name.



7.30pm Finally track down sales people in the form of the Cosmo Show

team. Scott Rosen is ’very, very’ busy, while Sian Petersen explains she

is as Swedish as Abba and meatballs.



8pm Grimshaw finds publisher Lizzie Kershaw and editor Lorraine Butler.

Kneels before them dutifully and snaps away with box Brownie.



8.15pm Take box Brownie to Cosmopolitan Mazda MX-5 catwalk show.

Sandwich myself between fashion snappers with humungous cameras. They

seem to be annoyed by my technique.



9pm Return to arena where Grimshaw befriends the Ice White girl and the

sexy dentistry lady. Overhear him say: ’Baby, I’m gonna make you a

star.’



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