7pm The words ’NEW MEDIA ARSES’ scrawled in three-foot-high letters
on a wall opposite the Electricity Showrooms bar in Shoreditch suggest
that this is not the best place for a gathering of net types. But as the
area is rapidly becoming known as ’Silicon Ditch’, perhaps it’s spot-on
for the inaugural meeting of ’e’, a monthly networking bash.
7.30pm There’s a collection of online sales people, web designers, PR
glamour-pusses and assorted web-heads. Alex Light of ActiveIS, one of
the organisers, deems it a success and gets the vodkas in.
8pm Davina Lines, formerly group commercial director of New Media Age
and now an e-trepeneur in her own right, sweeps in with sister Charlie
and pals. Charlie reveals she recently entered a cage of lions while on
hols in South Africa. ’When one of them started staring at me, I left,’
she says practically.
9pm I get chatting to a bespectacled young man about mobile telephony
and science fiction. ’I fit the net-nerd stereotype quite well,’ he
10pm Luke Coleman, project sales manager at Centaur’s New Media
Creative, likes the bash, but believes it needs more direction. An
hour-and-a-half later, so do I.