While many of you healthy, energetic types might genuinely have run
the London Marathon last weekend, it was good to see an agency taking
part in the event in true advertising style.
Fallon McElligott came up with its own take on the race - the Lee ’Feel
Good’ Marathon. On behalf of its client, Lee Jeans, the idea was to
cheer along the runners from outside a number of pubs along the route,
while smoking, drinking, wearing Lee clothing and brandishing banners
proclaiming: ’Why run when you can Feel Good?’
Eager to shake off the notion that they were lazy, the creatives behind
the idea - Matt Gibbons, Richard Walker (a duo who, for some reason,
like to be known as Trout Farm) Rob Potts and Andy Jex - insisted on
leading the effort and were more than happy when when they got to the
halfway mark, the Walrus and Carpenter public house.
But that was only because the landlord had laid on a disco, thus
enabling the boys to indulge in their more usual form of exercise.