DIARY: Family Channel pack aims to stop families

You’re all so predictable. Anything to do with lower-region body parts, suggestive innuendo - sex, in short - is just bound to grab your attention.

You’re all so predictable. Anything to do with lower-region body parts,

suggestive innuendo - sex, in short - is just bound to grab your

attention.



Hence the unprecedented success of the Family Channel’s latest mail-out

to media buyers.



It comes in the shape of a small packet bearing the slogan ‘Have you

considered your family planning recently?’. On the back are listed

several ‘family facts’ with the line ‘All you need to know to plan your

family’. Then it gets a bit boring, however, with stuff like ‘The Family

Channel attracted 975,000 new viewers in May, increasing reach to 30 per

cent’.



Inside the packet there is a small leaflet carrying details of the

Flextech satellite TV station’s autumn schedule and also, we are told, a

condom, only it was lost in transit before it got to the Diary editor.

(OK, so journalists are just as bad.)



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).