DIARY: Fetzer's commercials Sure attract imitation

Readers are invited to cast their eye over the two ads below. Notice anything amiss? No - a cursory glance shows the two ads to be part of the same eye-catching campaign.

Er, except they're not. Yes, readers will spot an uncanny resemblance between what is actually a Fetzer wine ad from BMP DDB, which ran last December, and, erm, a Sure ad by Lowe which broke recently.

We know they're both Unilever brands, but right down to the bold colour and typeface, the visual similarities are unnervingly alike, don't you think?


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).