Take the clean-cut protagonist in a recent flier for The Observer's Drugs Uncovered magazine, from Mother. Anything look strangely familiar about the unassuming-looking family man beaming out from a headline screaming "Need drugs? Call Mike, your friendly local dealer"? Yes, "Mike
is none other than Paul "the Mother
Adams, one of the agency's traffic supremos, no less.
And he's not the only one at it. There's something distinctly familiar about the current Seeboard commercial. Anyone who could bear to actually watch the grizzly spot the whole way through its excruciating 60-second foray into what appears to be Iceland - of all places - may well have spotted a well-known face starring as the cameraman. Is that not The Brave Film Company's very own director David Hartley doing the dubious honours?