Diary: Flashback to the 60s for Miami Ad School London

Forget all that cobblers about Tony Blair being George Bush's shoeshine boy and the UK being the 51st state. When it comes to making ads, we're still the dog's bollocks.

Happily, you don't just have to take our word for it. This is the verdict of Ron and Pippa Seichrist, the founders of the Miami Ad School, who have just set up their British operation at Saatchi & Saatchi's Charlotte Street home.

In their website message to potential students, the pair suggest they should be crawling across broken glass to learn at the feet of London's creative giants.

Mind you, Diary can't help wondering if the Yanks still think lil' ol' London is full of bobbies on bikes, bowler-hatted City gents and Beefeaters.

"Be part of the 'swinging city' that is a present-day reincarnation of the Beatles and the 60s," the website gushes. "Hang out in pubs and eat bangers and mash."

And where best to live while exploring this vibrant city? The ever-helpful website suggests renting a loft near Islington's Upper Street, "a trendy area filled with cafes, boutiques, art galleries and bookshops". Blimey.

Have these creative children got hundred dollar bills coming out of their ears?

Never mind, we can't argue with the school's final advice to its tyro creatives. "Be humble and learn."

"Maybe it is the British command of language or their sense of humour.

Perhaps it's their intelligence. Whatever it is, it wins them nearly double the awards of any other country in the world," it adds.

There, doesn't that give you a nice, warm feeling?

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).