Despite 400 or so England "fans" venting their anger by pelting the police and passing trams with bottles on the streets of Croydon, there appears to have been little trouble at the tournament itself.
But media owners are fighting over agency buyers, brandishing Euro 2004 invitations to live games. Agency broadcast directors seem to be in the most demand. Naturally ITV - as it is showing the tournament - has organised a junket, as has five and Sky Media.
But these trips are not without risk. One sales director vowed never again to organise a football trip for clients after seeing Mark Howe, the managing director of the Flextech TV sales house ids, make a surprise appearance on News at Ten.
Howe and his guests were caught on camera as they desperately tried to escape a punch-up that followed a World Cup 98 game. So, if you've not been invited to Portugal yourself, keep your eyes peeled for footage of Graham Duff, Nick Theakstone and Mark Chippendale.