It continues enthusiastically: "the Journal's European edition further raised its already high standards of coverage of economic and business news in the UK and the rest of Europe."
But did the FT realise the superlatives its pages were heaping on its rival? "All our advertising copy is subject to the usual compliance checks,
David Walsh, the advertising director for the FT, maintains. "We were contacted by Dow Jones and we were very happy to place the ad." Of course.