DIARY: FT compliance check sees no problem with praise for rival papers

Dow Jones & Company has pulled off something of a coup, for what should we see in the Financial Times recently but a glowing tribute to, er, its business rival the Wall Street Journal Europe.

Dow Jones took the opportunity to run a shamelessly self-indulgent full-page ad quoting liberally from The Wincott Foundation, which awarded the WSJE its prestigious award for UK Business Journal of the Year. The copy waxes "...there was a thoroughness and authenticity to the Wall Street Journal Europe's (US) coverage that was unrivalled".

It continues enthusiastically: "the Journal's European edition further raised its already high standards of coverage of economic and business news in the UK and the rest of Europe."

But did the FT realise the superlatives its pages were heaping on its rival? "All our advertising copy is subject to the usual compliance checks,

David Walsh, the advertising director for the FT, maintains. "We were contacted by Dow Jones and we were very happy to place the ad." Of course.

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