Diary: Giusti might be ruing the day Twitter was invented

Social networking may one day be a viable marketing tool, but for now it's still a truly effective device for childish irritation.

Marc Giusti, the chief digital officer at Leo Burnett, has found this out the hard way after discovering a fake Twitter account in his name, http://twitter.com/giustification, filled with pretentious Nathan Barley-style Tweets making him look like a self-involved gobshite.

It contains Tweeted gems such as "A good salad is like a digital marketing toolbox. Different things with a range of slightly different tastes. OMG ... is Google the lettuce?" or "It's Friday lunchtime which means whisky sour and some good old-fashioned Giustification. Praise me. I mean be."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).