Campaign is understood to be reviewing its pounds 10 million (national
equivalent spend) account in the wake of last week’s shock break-up of
its agency, Bean MC.
Senior managers at Campaign are believed to have been aghast not to have
been told about the split in advance, and to have read about it, without
warning, in our paper last week.
Although the partnership produced memorable ads such as the ‘six years
for writing Satanic Verses, good job he never wrote Private View’,
recently there were differences over future creative strategy.
A source close to the editor, Stefano Hatfield, said: ‘Stef feels it is
his job to visit agencies. He has always done so, and will continue to
do so. That does not mean a review is imminent. Campaign reviews its
Hatfield remained tight-lipped and referred all queries to his
publishing director, William Pecover, who passed them back to Hatfield.
A decision is expected one day.