The release, which had been automatically computer generated, clearly hadn't been checked before it was sent out to journalists.
Apparently, firstname.lastname@example.org was the address of choice for those in the industry, with a grand total of four bidders fighting it out at a whopping £16. But all you media people had better get your skates on before the price of media-related names really rockets - email@example.com was going for a massive £5. And media planners and buyers should now really know their place - firstname.lastname@example.org and mediabuyer@ hotmail.co.uk were attracting bids of just 99p.
MSN clearly wanted to capitalise on its charity activity by sending out the press release. However, this time round, perhaps it would have been better to have just kept schtum.