DIARY: Goodwin’s other job is writing ads for posters

Meet Francis Goodwin Associates, the Reading-based agency that specialises in cheap, sorry, value-for-money creative executions for small local businesses.

Meet Francis Goodwin Associates, the Reading-based agency that

specialises in cheap, sorry, value-for-money creative executions for

small local businesses.



You’re right, that’s Francis Goodwin as in managing director of Maiden

Roadside.



For this Scrabble-board crossword thingy is, in fact, an ad for the

Reading firm of chartered surveyors, Dunster and Morton, created by

Goodwin’s very own fair hand.



His one-man-band has actually been incumbent on the Dunster’s business

since 1992, when he did a radio campaign for the company. And this

latest offensive is a la mode by being fully integrated, embracing a

postcard mail-out.



‘I won’t be putting Saatchis out of business quite yet, and I’m not

trying for any creative awards with this campaign,’ he says, humbly.



Took the words out of our mouths, Francis.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).