DIARY: Grey makes mark for Mars with a 64-sheet

With the press pack firmly fixated on the Portland Hospital after the arrival of the unlikely named Romeo Beckham, the opportunists adjacent at Grey London spotted a way to get in on the act.

As the desperate hacks jostle for space in front of the hospital, Grey is in prime position to capitalise on the cameras, seizing upon the chance to moonlight a flagship client while congratulating the happy couple inside.

On Monday, the agency erected a 64-sheet Mars poster. If Posh and Becks look out of the window they will see more pleasure they can't measure - "finding space for another tattoo".

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