The Diary, as ever tapping into the zeitgeist of the nation, has found
an advertising spin on the Olympics.
For Jonathan Davies, senior vice-president, Europe, at Grey
International in London, was one of the 5,000 runners who won the honour
of carrying the Olympic torch last week in the build-up to the opening
His mission, as torch bearer number 80,006, was to collect the flame at
6.06am on Main Street in Madison, Georgia, and pass it on in the relay
to the next runner, who was waiting at fire hydrant number 542, half a
All went according to plan. Davies didn’t fall over. He didn’t trip up,
and he’s got a lovely photo to show his grandchildren.
‘It wasn’t very taxing, but I don’t have any ambitions to run any
further,’ he said, rubbishing rumours that his plan to torch rival
agencies en route had been thwarted by the lack of shops in Georgia.