DIARY: Grey man carries the torch for advertising

The Diary, as ever tapping into the zeitgeist of the nation, has found an advertising spin on the Olympics.

The Diary, as ever tapping into the zeitgeist of the nation, has found

an advertising spin on the Olympics.



For Jonathan Davies, senior vice-president, Europe, at Grey

International in London, was one of the 5,000 runners who won the honour

of carrying the Olympic torch last week in the build-up to the opening

ceremony.



His mission, as torch bearer number 80,006, was to collect the flame at

6.06am on Main Street in Madison, Georgia, and pass it on in the relay

to the next runner, who was waiting at fire hydrant number 542, half a

kilometre later.



All went according to plan. Davies didn’t fall over. He didn’t trip up,

and he’s got a lovely photo to show his grandchildren.



‘It wasn’t very taxing, but I don’t have any ambitions to run any

further,’ he said, rubbishing rumours that his plan to torch rival

agencies en route had been thwarted by the lack of shops in Georgia.



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