DIARY: Grey's Dome aids work, rest and brown-nosing

What a joy it was to peep inside the pages of London's social

bible, Time Out, this Christmas and read a feature on how adland's "top"

agencies would tackle the world's worst brief - marketing the Millennium


BMP DDB decided to plug in on the nation's obsession with car boot

sales, so the ads included a shot of a white elephant. Quiet Storm's

posters advertised the Dome's demise by dynamite -going for the popular

vote, then. Mustard took the honest approach and nestled the Dome on a

dinner plate alongside the headline: "Turkey for sale!" HHCL & Partners

advertised the Dome as an independent country free from UK law.

But Grey's entry is a tribute to client toadying if ever there was


It suggested turning the Dome's roof into a massive bill-board and

plastered the Mars name all over its mock-up.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).