DIARY: Grey's Dome aids work, rest and brown-nosing

What a joy it was to peep inside the pages of London's social

bible, Time Out, this Christmas and read a feature on how adland's "top"

agencies would tackle the world's worst brief - marketing the Millennium

Dome.



BMP DDB decided to plug in on the nation's obsession with car boot

sales, so the ads included a shot of a white elephant. Quiet Storm's

posters advertised the Dome's demise by dynamite -going for the popular

vote, then. Mustard took the honest approach and nestled the Dome on a

dinner plate alongside the headline: "Turkey for sale!" HHCL & Partners

advertised the Dome as an independent country free from UK law.



But Grey's entry is a tribute to client toadying if ever there was

one.



It suggested turning the Dome's roof into a massive bill-board and

plastered the Mars name all over its mock-up.



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