His agency recently hosted a screening of the horror film Wake Wood. The folks at Grey were also joined by some of the cast, including Timothy Spall and Aidan Gillen. During a scary bit, Hirst removed himself from the screening room. He claims he had to make an important phone-call. But, as he has confessed to getting scared watching episodes of Doctor Who, it is safe to assume it was because he was petrified. Diary suggests Grey sticks to screening Disney classics in future.
Diary is pleased to learn that ad agency CEOs aren't always as tough as they seem - Grey's Chris Hirst being a case in point.