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Diary: How Haagen-Dazs ad turned into a tale of true love

They shared a tub of ice-cream, a love of ballet and total disregard for their own personal safety, but that's not all.

There was more than a hint of romance on the set of the latest TBWA\Media Arts Haagen-Dazs TV spot. It seems the two young actors sharing lingering looks whilst sitting in the rafters of a concert hall and necking ice-cream weren't just acting. The pair got together in reality and became a couple.

And that wasn't the only case of on-set love in adland. In the recent MCBD Virgin Trains ad, the girl journeying to meet her other half and indulging in some racy day dreaming, actually hooked up with her on-screen boyfriend off screen.

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