Come on, who’s clocked the most blatant piece of homoerotica to ever
pass for a TV commercial - the new ad for Puma football boots from K
For those of you who haven’t seen it, the spot consists of a hunky hero
stripping off his clothes.
This is accompanied by a teasing voiceover from Patsy Kensit, who says
things like: ‘Men - they only think about one thing,’ and ‘the most
uncontrollable passion’. You get the drift.
It builds up to the expected reveal in the time-honoured tradition of
homoerotica - sorry, British advertising - until someone shouts at our
hero: ‘You’re late, get your kit on.’ He’s getting changed for a game of
football - geddit?
The endline is ‘serious studs’. Wags have suggested that this refers to
the K account director, Clive Baker, who stars in the spot. Baker
allegedly fought his Puma client, Paul Gautier, for the role.
But there was no animosity from Gautier. And when we tell you that Baker
was not the hunk, but the locker-room wimp who cops an eyeful of the
hunk’s lunch box, you will understand why.
Meanwhile, rumour has it that K’s boss, Hamish Pringle, once starred in
an Avon ad. We’d love to see it - or any other acting appearances by