Hello! magazine is obviously feeling rather threatened by OK!
Weekly’s rising circulation, judging by its behaviour outside the OK!
’celebrity’ breakfast held at Claridges last week.
To commemorate the 87 per cent increase in readership, OK! invited
Campaign and such glamorous celebrities as Patsy Palmer, Gloria
Hunniford and Jeremy Beadle to enjoy champagne and croissants at the
As we were leaving we noticed a rather gaudy double-decker bus,
emblazoned with the Hello! logo, turn the corner and approach us. We
figured the irony of the stunt (Hello!, which traditionally positions
itself as more upmarket than OK!, lowering itself to using a tatty old
bus to score points against its rival) would probably be lost on most
Sadly, none of the stars left at the same time but we understand from
the friendly Claridges doorman that the bus had been patiently circling
the hotel for a good hour or so, obviously in the hope of provoking a
No doubt it was still loitering when the jubilant Northern & Shell