DIARY: Hello! shows it’s such a chic, upmarket read by going on the buses

Hello! magazine is obviously feeling rather threatened by OK! Weekly’s rising circulation, judging by its behaviour outside the OK! ’celebrity’ breakfast held at Claridges last week.

Hello! magazine is obviously feeling rather threatened by OK!

Weekly’s rising circulation, judging by its behaviour outside the OK!

’celebrity’ breakfast held at Claridges last week.



To commemorate the 87 per cent increase in readership, OK! invited

Campaign and such glamorous celebrities as Patsy Palmer, Gloria

Hunniford and Jeremy Beadle to enjoy champagne and croissants at the

hotel.



As we were leaving we noticed a rather gaudy double-decker bus,

emblazoned with the Hello! logo, turn the corner and approach us. We

figured the irony of the stunt (Hello!, which traditionally positions

itself as more upmarket than OK!, lowering itself to using a tatty old

bus to score points against its rival) would probably be lost on most

people.



Sadly, none of the stars left at the same time but we understand from

the friendly Claridges doorman that the bus had been patiently circling

the hotel for a good hour or so, obviously in the hope of provoking a

reaction.



No doubt it was still loitering when the jubilant Northern & Shell

staffers emerged.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).