DIARY: Henry turned out to be a prima donna when it came to Economist ad

The final cut of Abbott Mead Vickers’ Henry Kissinger commercial for the Economist may well have looked like 30 seconds of simply crafted, effortlessly filmed advertising. Only Dr Kissinger, our sources tell us, was evidently a bit of a handful during the shoot.

The final cut of Abbott Mead Vickers’ Henry Kissinger commercial for the

Economist may well have looked like 30 seconds of simply crafted,

effortlessly filmed advertising. Only Dr Kissinger, our sources tell us,

was evidently a bit of a handful during the shoot.



First, the former US Secretary of State arrived at the studio 20 minutes

late, having promised the crew only 60 minutes of his precious time

anyway.



As he swept on set, he made no apology for his lateness, merely uttering

the grand statement: ‘I’ll give you two takes,’ claiming that otherwise

Peter Levelle, the director from Beechurst Films, would ‘go on forever

and anyway, I’m told you always use the first take.’



Kissinger then began rehearsing his moves, causing a little

consternation over his varying speed of entry which kept jostling the

air hostess.



Shooting soon began, but the Nobel Peace Prize-winner seemed more

interested in nicking the peanuts and admiring the make-up girl than

concentrating on his role.



‘He kept eating the nuts and was getting them all over his face and in

his lap,’ Levelle says.



Further trouble ensued when the director asked for a close-up. Kissinger

refused because his time was officially up, but Levelle won the day by

quietly persuading him that the close-up is what all actors save their

best performances for.



‘I’ll do it,’ the statesman declared, won round by the appeal to his

vanity.



Supermodels, footballers, former US secretaries of state - who needs

’em?



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).