DIARY: History in the making; Oxford Union chooses BT slogan for debate

The Oxford Union held a debate on Tuesday on the motion ‘This house believes it’s good to talk’.

The Oxford Union held a debate on Tuesday on the motion ‘This house

believes it’s good to talk’.



Yes, the discussion was indeed triggered by that most favourite of IPA

effectiveness Grand Prix winners, BT’s ‘It’s good to talk’ campaign.



Several hundred spotty and impressionable youths witnessed history in

the making (it being the first advertising slogan to be granted such an

honour by the debating society) as various celebrities and egg-heads

discussed communication and scrutinised Abbott Mead’s award-winning

work.



Those speaking ‘in proposition’, as it is termed in brainy circles,

included Maureen Lipman, a former face of BT, and the public speaking

expert, Peter Settelen, who has helped hone Princess Diana’s enviable

speech skills.



Against the motion were the self-styled slang and swearing expert,

Stephen Burgen, and the TV psychologist, Dr Aric Sigman, who has been

quoted recently as saying: ‘Whatever Bob Hoskins claims, it is not good

to talk.’



The organisers had tried to book Sholto Douglas-Home and Gary Duckworth

for the pro-camp and Andrew ‘I throw my slippers at the telly every

time’ Cracknell for the anti-lobby, but they were busy.



Either way, the debate thankfully focused on ‘the validity of the slogan

rather than the advertising campaign itself’, according to one clearly

unimpressed student, who denied the rumour that he and his friends

planned to spend next term’s grants on mobile phones.



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