DIARY: HOTCAKES

Hotcakes recently attended a big knees-up for Haymarket publishing and its major clients at the famed Millennium Dome. One sales manager at the event was desperate for a smoke and nipped outside (there’s no ’lung fun zone’), where he was joined by a shortish, greyish but trendy looking geezer. Feeling instantly at ease with his fellow smoker, our salesman started to rant about the uncharismatic crowd at the party. ’They’re all car nerds and stuff,’ complained our man, referring to Haymarket’s many successful motoring magazines. Pausing for breath, he then politely asked why his companion was at the event. ’Well,’ came the reply. ’I’m Ian Gibson, chief executive of Nissan Europe - I suppose I’m what you call a car nerd!’

Hotcakes recently attended a big knees-up for Haymarket publishing

and its major clients at the famed Millennium Dome. One sales manager at

the event was desperate for a smoke and nipped outside (there’s no ’lung

fun zone’), where he was joined by a shortish, greyish but trendy

looking geezer. Feeling instantly at ease with his fellow smoker, our

salesman started to rant about the uncharismatic crowd at the party.

’They’re all car nerds and stuff,’ complained our man, referring to

Haymarket’s many successful motoring magazines. Pausing for breath, he

then politely asked why his companion was at the event. ’Well,’ came the

reply. ’I’m Ian Gibson, chief executive of Nissan Europe - I suppose I’m

what you call a car nerd!’





Following our Shavid Beckham Sale of the Week last month, Hotcakes has

spotted another fluke of media placement. Under a Daily Mail article

featuring the intellectual behemoths that are Kevin Keegan, Paul

Gascoigne and (you guessed it) King David himself, we were tickled to

find an ad for Open University diplomas. When Hotcakes pointed out the

delightful irony to her cab driver, however, she couldn’t help feeling

he’d got the wrong end of the stick.



’Open University? Diploma? Not werf the paper it’s written on

darlin’.



You want the university of life. Just turn right at the school of hard

knocks - can’t miss it.’





Big pink pants anyone? Now don’t get me wrong, Hotcakes is as big a fan

as anyone of shocking pink -and a salesman should always be immaculately

turned out, even on the beach - but these trunks are just shocking. And

in the front of FHM? Somehow we can’t see too many readers of the lads’

mag making these their garment of choice. Then again, judging from the

model’s snorkel, maybe these pants are meant for divers. Scuba, of

course.





Anyone who fancies bending the ear of OMD’s new business and marketing

director Mark Dickinson should do so now. Dickinson has just jumped off

the wagon after months of hellish London Marathon training, and is

gagging to catch up on lost drinking time. Apparently you just need to

mention either ’meeting’ or ’a quick word’ to Dickinson and he replies

with a hopeful ’in the pub?’



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