DIARY: Hotcakes

Not content with running guerrilla marketing agency Cunning Stunts - an organisation she admits she set up partly because she liked the name - Anna Carloss (pictured) has gone into the public relations business.

Not content with running guerrilla marketing agency Cunning Stunts

- an organisation she admits she set up partly because she liked the

name - Anna Carloss (pictured) has gone into the public relations

business.



And the name of her embryonic PR venture? S.Punk. Yes, that’s it - a

naughty word, not even disguised with a pun. Could one of its first

clients be FCUK?





IPC senior sales executive Marc Ratzker recently discovered the best

place to make top industry contacts is the gym. For weeks, ’Ratty’ had

been engaging in jovial banter with the chap who used the locker next to

his, a man he knew only as ’Roy’.



Then one day he had a meeting at Initiative Media. As he walked into

reception, who was standing there but his buddy from the gym. ’Hey, gym

guy!’ shouted Ratty eagerly, bounding over. As he indulged in a bit of

Friends-style back-slapping, he gradually became aware of the bemused

expressions on the faces of other agency staff.



Of course, ’gym guy’ turned out to be none other than Initiative

managing director Roy Jeans. So there you go - if you want to get ahead,

get a locker.





Subterranean rumours reach Hotcakes of a spat between London Underground

and internet venture Tubehell.com, which does exactly what it says on

the tin - ie, warns of problems on the Tube. Apparently Underground

supremos have refused Tubehell permission to advertise on the system.

After initially claiming that Tube ads would be far too pricey for the

online upstarts, LU sniffily stated that it didn’t take ads that called

for a particular viewpoint, policy or action.



Perhaps LU should go the way of the new Athens metro, which has banned

all advertising from its pristine walls. Hotcakes can’t see TDI taking

kindly to that, though.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).