Diary: Hotcakes

Hotcakes was quizzing the much-vaunted Tyler Brule, editorial director of Wallpaper, on the subject of his new magazine venture. The title is going to be a sports magazine but, strangely, its project codename is ’Tart’.

Hotcakes was quizzing the much-vaunted Tyler Brule, editorial

director of Wallpaper, on the subject of his new magazine venture. The

title is going to be a sports magazine but, strangely, its project

codename is ’Tart’.



’It’s a smokescreen’ Brule postured. This much Hotcakes had worked

out.



’What I mean is, it makes it sound like a women’s mag,’ he continued,

patiently.



No, actually, it doesn’t. No-one would seriously expect a women’s

magazine to be called Tart. Then again, no-one would expect a women’s

magazine to be called Bare, and yet that is the touted title for John

Brown’s new effort. Perhaps Tart for women is on its way.



If you can’t afford to ship the ’oh-so-Scottish’ Sean Connery over from

Spain - or wherever it is he lives - then you might have to make do with

a former Conservative cabinet minister. Regional Independent Media

display sales executive Corrine Howson (pictured) managed not to seem

disappointed when her date for the RIM Advertising Conference and Awards

turned out to be rather more civil service than secret service. But

apparently Sir Norman Fowler - who is chairman of RIM - did pretty well

as a Bond double. ’I got a bit worried when he started pointing that

thing at her,’ said one RIM employee. ’But she seemed to know how to

handle it.’



Apart from the ginger hair and the glasses - which, let’s face it, have

given the guy a brand image - it must be great being Chris Evans. He’s

gone from local radio DJ to media baron on the strength of a big

personality and talented friends. And he was a multi-millionaire even

before the SMG deal. I don’t suppose he cares that he’s not the planet’s

most popular person.



Being Evans also gives you the opportunity to be blase about events that

mere mortals would consider a bit special. Hotcakes recently spotted him

in the foyer of Langan’s, embracing a dreadlocked music-industry type

(probably famous, but Hotcakes is a bit long in the tooth). ’So,’ Evans

said, ’not doing the NME Music Awards then? ... No?



Ha ha! So we both escaped!’



Hotcakes has a window in her diary should any other glamorous events

ever require a stand-in.



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