DIARY: HOTCAKES

If you happen to bump into Media-Vest joint managing director Robert Ray in the near future don’t, whatever you do, ask: ’What on God’s earth is that on your face?’ That’s the question every single colleague asked him last week. The funny thing on his face is a scar gained from an ’incident’ with a tree that happened while Ray took part in an offroad motorcycle trial last weekend. Apparently, Ray was tearing uphill on his bike when the tree ’got in the way’.

If you happen to bump into Media-Vest joint managing director

Robert Ray in the near future don’t, whatever you do, ask: ’What on

God’s earth is that on your face?’ That’s the question every single

colleague asked him last week. The funny thing on his face is a scar

gained from an ’incident’ with a tree that happened while Ray took part

in an offroad motorcycle trial last weekend. Apparently, Ray was tearing

uphill on his bike when the tree ’got in the way’.



’I was rather unshaven that day so my son said I looked like Action

Man,’ said Ray modestly. Despite his injuries, Ray finished the race -

as you’d expect from an action hero.



Conde Nast honcho Nicholas Coleridge recently upbraided Media Business

for reporting - incorrectly - that Nast’s Tatler had overtaken Harpers &

Queen in terms of copies sold. (Actually, it has only overtaken its

rival in terms of newsstand sales, not in terms of total sales).

Coleridge, normally an absolute gent, was being a bit harsh, Hotcakes

thought, given that we’d heard the news from his own staff. But she was

doubly miffed on hearing last week that Conde Nast had sent out hundreds

of postcards depicting piles of unsold copies of Harpers & Queen and

making the very same claim about Tatler having overtaken its rival.

Looks like we weren’t the only ones to slip up.



As she was incarcerated in a German prison camp - also known as a hotel

in Tunisia - over the Easter break, Hotcakes spent an inordinate amount

of time watching the one decent channel the hotel telly had available -

German music station Viva.



Being a sad sort of person, your correspondent felt obliged to monitor

the quality of ads during the breaks. And believe me, my English chums,

our media sales expertise knocks those Johnny Foreigners for six.



The only ads Viva could muster seemed to be trailers for ’Britney

Spears’ neue single - Oops! I Did it Again’, and some kind of CD-Rom

that can turn German adolescents into techno mixmasters. If there were

any premium youth brands knocking around, this viewer certainly didn’t

see them.



But at least Hotcakes can now reel off the names of some banging German

DJs (take your hats off to Blank und Jones, Hardy Hard and Lexy).



Oh, and those of a certain age might be interested to know that A-ha are

still making records.



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