DIARY: HOTCAKES

One of Hotcakes’ favourite websites, the gadget-tastic Hotbox.co.uk - which features desirable yet ultimately unnecessary gizmos - has changed its name to Firebox.com.

One of Hotcakes’ favourite websites, the gadget-tastic Hotbox.co.uk

- which features desirable yet ultimately unnecessary gizmos - has

changed its name to Firebox.com.



The crew at the site are saying the move is designed to reposition it as

’the ultimate men’s shopping portal’. But the third line of the press

release reveals the real reason for the switch: ’The name change is also

because of confusion with the porn site Hotbox.com.’



Perhaps a better strategy would have been to merge the two sites.

Gadgets and sex at a single destination? Supply free curry and beer and

it would surely be the perfect site for the typical British male.





It’s all happening on the web this week. News reaches Hotcakes of an

anti-censorship site that has itself been censored. The unlucky

recipient of the ban is a site called the Campaign Against Censorship of

the Internet in Britain.



Internet service provider Instant Web was forced to ditch the site from

its list after a complaint. Normally this wouldn’t have worried the ISP

- but the complainer, one Mr Godfrey, won a high-profile defamation

action against Demon Internet last year.



Hotcakes has had a story or two spiked in similar circumstances herself

and feels a certain sympathy for the anti-censorship brigade.





We all know that many writers can’t deal with numbers, but it now

appears quite a few arithmetically brilliant sales people admit to

suffering from dyslexia. This is no laughing matter, of

course ... except in one case Hotcakes was recently told about. It

occurred when a sales person was due to present to clients about a deal

linked to Hanover, Germany.



Our hero prepared his presentation and, as always, meticulously verified

it with his spell-checker. Come the day of the presentation, he gathered

the clients around him, opened his laptop, pressed the button, and up

came the words: ’The road to Hangover’.





An agency chief was talking last week about the problems of giving your

staff unlimited access to the net. He had monitored the sites visited by

employees during their first month of net access.



What disturbed him were not the 400 or so visits to gambling sites, nor

the 2,000-odd visits to sex sites. Even the 17 hits on a weird

archaeology site did not bother our media honcho. No, what disturbed him

was the lack of hits on sport sites. ’I at least expect our guys to keep

an eye on the results,’ explained the chief.



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