DIARY: Hotcakes

Anyone who’s recently bumped into Mark Dickinson, OMD’s marketing and new-business director, knows he’s planning to run the London Marathon.

Anyone who’s recently bumped into Mark Dickinson, OMD’s marketing

and new-business director, knows he’s planning to run the London

Marathon.



Give him five minutes and he’ll grumble about his chafed nipples,

explain his vaseline-and-corn-plaster system of reducing friction and

tell you he’s gagging for a good piss-up. He’ll also bend your ear about

the book he’s planning to write, entitled The Fat Bloke’s Guide to the

London Marathon.



Even so, you might feel a stab of pity when you hear that his pal Rick

Sareen of Media 21 has turned the whole thing into a competition by

pitting him against another runner. The rival is 28-year-old Pete

Robins, Sareen’s fellow agency founder, who does triathlons for a

laugh.



’I’ve sent Mark a challenge,’ sniggers Sareen. ’I’ll sponsor him, but

knock off pounds 10 for every minute he arrives after Pete. Being a

media man I thought he’d like a deal.’



Anyone who fancies backing Dickinson and his charity - Great Ormond

Street Hospital - is more than welcome to make a donation.



Will you saucy media types leave our photographer alone? Media Business’

freelance snapper Pamela Gutrath is often seen pounding the streets of

London on her way to capture another subject on film for our picture

library.



But lately she has been receiving more than her fair share of lewd

propositions.



First Nick Vale of Optimedia offered to pose naked for his blushing

portrait-taker. Then Ben Hedges, founder of web training consultancy

ItCounts, suggested that he’d like to be photographed with nothing but

his cupped hands hiding his modesty.



Finally, Amra chief executive Mike McCormack, who normally seems so

dignified, apologised for being late with the words: ’Sorry about that.

I had to go home and get my leopard-print thong.’



Really boys, this isn’t the sequel to American Beauty. Hotcakes suggests

cold showers all round.



It seems that even cyberspace isn’t free of the tyranny of golf.

Hotcakes assumed all club-swingers were traditional sales people and

agency folk.



But she’s just learned of the existence Wags - the Web Advertisers Golf

Society.



Apparently, its next meeting is on 30 March at the Royal Overseas

League.



This event - a snip at pounds 50 - seems to involve rather a lot of

scoffing and boozing, and absolutely no golf at all, which can only be a

good thing.



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