DIARY: Hotcakes

Anyone who’s recently bumped into Mark Dickinson, OMD’s marketing and new-business director, knows he’s planning to run the London Marathon.

Anyone who’s recently bumped into Mark Dickinson, OMD’s marketing

and new-business director, knows he’s planning to run the London


Give him five minutes and he’ll grumble about his chafed nipples,

explain his vaseline-and-corn-plaster system of reducing friction and

tell you he’s gagging for a good piss-up. He’ll also bend your ear about

the book he’s planning to write, entitled The Fat Bloke’s Guide to the

London Marathon.

Even so, you might feel a stab of pity when you hear that his pal Rick

Sareen of Media 21 has turned the whole thing into a competition by

pitting him against another runner. The rival is 28-year-old Pete

Robins, Sareen’s fellow agency founder, who does triathlons for a


’I’ve sent Mark a challenge,’ sniggers Sareen. ’I’ll sponsor him, but

knock off pounds 10 for every minute he arrives after Pete. Being a

media man I thought he’d like a deal.’

Anyone who fancies backing Dickinson and his charity - Great Ormond

Street Hospital - is more than welcome to make a donation.

Will you saucy media types leave our photographer alone? Media Business’

freelance snapper Pamela Gutrath is often seen pounding the streets of

London on her way to capture another subject on film for our picture


But lately she has been receiving more than her fair share of lewd


First Nick Vale of Optimedia offered to pose naked for his blushing

portrait-taker. Then Ben Hedges, founder of web training consultancy

ItCounts, suggested that he’d like to be photographed with nothing but

his cupped hands hiding his modesty.

Finally, Amra chief executive Mike McCormack, who normally seems so

dignified, apologised for being late with the words: ’Sorry about that.

I had to go home and get my leopard-print thong.’

Really boys, this isn’t the sequel to American Beauty. Hotcakes suggests

cold showers all round.

It seems that even cyberspace isn’t free of the tyranny of golf.

Hotcakes assumed all club-swingers were traditional sales people and

agency folk.

But she’s just learned of the existence Wags - the Web Advertisers Golf


Apparently, its next meeting is on 30 March at the Royal Overseas


This event - a snip at pounds 50 - seems to involve rather a lot of

scoffing and boozing, and absolutely no golf at all, which can only be a

good thing.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).