Hotcakes has always been proud of her tireless works for charity, but
even she has to take off her hat to the 12 buxom belles from Initiative
Media, who have gone above and beyond. Showing the media world exactly
what they are made of, they have fearlessly shed their shirts for the
The daring dozen have shown their support of Children’s Aid Direct by,
well, showing their support - and you can show them yours by getting hold
of one of the cards and matching boobs with ’boats’ (Hotcakes has tried
and it’s not easy).
The crew aims to raise pounds 5,000. They’re pairing up with other
Initiative staff, who will be taking on 24 completely different peaks on 3
and 4 June, when they will be climbing 24 Lake District summits in 24
Cards cost pounds 3 each or pounds 5 for a ’nice pair’. Up for grabs is
pounds 100 worth of Givenchy perfume or aftershave. And, yes - before you
ask - there is a booby prize.
Ad sales people don’t often go to the big boss to check whether they can
take an ad, but rumour has reached Hotcakes that John Brown was personally
consulted recently over the inclusion of an ad in Bizarre for a rather
special piece of equipment.
Far from leaving the chairman gasping for breath, the request to include
the ad for a self-asphyxiation kit was apparently given the green light.
The salesman who tied up the deal is said to be dead chuffed with the good
NatMags’ difficulty in filling Simon Kippen’s vacated chair at Good
Housekeeping caused supremo-in-waiting Duncan Edwards to move into his
office and take command personally.
Now it looks likely that Edwards will be wearing yet another hat after
Jamie Bill’s defection from House Beautiful to Conde Nast Traveller. Is
this Edwards’ grand strategy to wrest control from Terry Mansfield,
The gossip was flying at the PPA awards and, as ever, Hotcakes was right
in the thick of it. ’Apparently they’re all really into dance music,’
ex-John Brown publisher Mike ’’avin’ it’ Dash was heard to remark. Surely
not a reference to his new job over at Ministry magazine? Teetotaller Dash
must be looking forward to Ministry’s annual fortnight in Ibiza.