A missing guest foiled an inspired PR stunt by More O’Ferrall and
Leo Burnett last week. The pair were attempting to draw attention to
their giant 96-sheet poster for Heinz Salad Cream on London’s Cromwell
Road - by getting somebody to eat it.
Hotcakes kids you not. More, Burnett and Heinz had hired a French
performance artist called Monsieur Mangetout to munch his way through
the poster until only the logo and the tagline, ’Any food tastes supreme
with Heinz Salad Cream’ remained.
Apparently, Mangetout is famous for this sort of stunt - regularly
scoffing anything from motorbikes to aircraft. He would have made light
work of some wood and paper.
Unfortunately, last Monday’s photo call was unexpectedly called off when
the famous Mangetout failed to appear ’for personal reasons’. Perhaps he
had constipation. Or even worse, metal fatigue.
As a frequent consumer of women’s glossies, as well as their virtual
equivalents, Hotcakes is ready to take advice on all matters feminine
from practically anywhere. However, she was dismayed to read that Kelvin
MacKenzie is backing a women’s advice forum on the net.
TherapyStreet.com is described as ’the internet equivalent of a support
group’. Clearly, Kelvin has left the tits and bums of The Sun and Live!
TV behind him and come out as a progressive and sympathetic ’new
Back in the real world, it’s fair to assume that cuddly Kelvin won’t be
going online to put his therapeutic oar in - he simply won’t have the
time. Indeed, he revealed in a recent interview that he spends most of
his spare moments reading newspapers, including all of the Sundays.
Let’s hope his wife can extract more than a grunt from him as he wades
through all that newsprint.
Last week’s Sale of the Week, about the lucrative relationship between
Cosmopolitan and the Peugeot 106, gave Media Business a good excuse to
print the magazine’s recent advertorial about the nippy little car.
Forgive Hotcakes for saying that it was a slightly cheesy set-up,
showing a woman standing beside her Peugeot, map in hand, under signs
reading ’independence’ and ’freedom’.
In fact, a closer look at the map reveals she isn’t going to either of
those places - but is on her way to glamorous Ashford in Kent.