DIARY: HOTCAKES

Is it foolish to invest in Pearson? Well, it is if you’re talking Foolish with a capital ’F’, which is a compliment when it comes from the web-based financial wizards at The Motley Fool.

Is it foolish to invest in Pearson? Well, it is if you’re talking

Foolish with a capital ’F’, which is a compliment when it comes from the

web-based financial wizards at The Motley Fool.



The Fool has just released its Industry Focus 2000, a chunky document

subtitled: ’Fourteen Foolish investment ideas for the future’. Pearson

gets the thumbs-up in the media sector.



The Fool likes the way Pearson is moving forward on four ’simple yet

focused fronts’ - Education, Penguin Books, Television and the Financial

Times - and even praises its financial websites.



’This is a different Pearson to that of 18 months ago when it was

effectively a diversified conglomerate that happened to have some media

interests,’ the Fool notes.



But it also points out that the company is ’up to its eyeballs’ in debt

and warns that investing in it carries an element of risk. But then, so

does investing in any other media company.



A frustrated cover girl herself, Hotcakes was pleased to hear that

working in sales can land you on the front page of a glossy magazine.

Such was the honour bestowed upon Future’s Bronwyn Stubbs, who is

marketing assistant for the publisher’s computer and video games

division.



When Future wanted a smiling face for the cover of its one-off Online

Gamer title, it didn’t turn to any ten-a-penny supermodel - it asked the

photogenic Australian, who is clearly the very image of today’s

cutting-edge young gamer.



An embarrassed Stubbs said: ’Maybe they thought I looked like the sort

of person who doesn’t get out much.’



Despite her modesty, Stubbs has sent a copy to mum and dad back

home.



Who knows, maybe Vogue will be on the phone any minute.



Ged Burke, commercial director of MusicUnsigned.com, knows a thing or

two about pop, rock, classical and just about every other aural artform

known to man. He’s keen that his three-year-old daughter Hannah should

follow in his footsteps. ’She already owns three CDs,’ he confides. One

of them is that well known collection Teddy Bear Songs. ’It’s got Rupert

the Bear on it,’ Burke confides. ’Quite a groovy 60s track, in my

opinion.’



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).