Congratulations to Steve ’edge-curl’ Bond, client services director at outdoor specialist Posterscope, on finishing his magnum opus.

Congratulations to Steve ’edge-curl’ Bond, client services director

at outdoor specialist Posterscope, on finishing his magnum opus.

Special agent Bond accidentally volunteered himself at an OAA meeting to

come up with some answers to that perennial poster problem, the curling

of the paper at the corners.

He has now arrived at a set of solutions recorded in a riveting little

book all about poster posting.

It’s taken two years but it was finally finished a couple of weeks


Despite the cover price of pounds 15, the OAA has already run out of

copies and is considering a reprint. Watch out Jackie Collins!

What happens when a Fulham girl meets the Staines massive? Channel 4

sales and marketing gurus found out recently when they hired an outside

PR agency to promote the Ali G video. The girl tasked to write the press

release was a charming young lady from what still passes for the English

upper-middle class.

Earnestly, she took home Channel 4’s collection of Ali G videos and

buffed up on the subject. Unfortunately she didn’t quite get the hang of

the lingo. The press release began: ’Get up off your poonani and go buy

the video ...’

Anyone who has been to an American sporting event will confirm that some

twit always decides to propose via the scoreboard. (It happens here too,

but at least we have national alcoholism for an excuse). But when

Initiative Media and Concord came up with the idea of a Valentine’s Day

message board (pictured) - sponsored by client Calvin Klein - they

surely didn’t expect anyone to use it for a proposal. One couple

couldn’t resist, however. Gee, a sponsored proposal - how romantic!

Tania Littlehales, the NatMags PR who once worked with Gucci, tells

Hotcakes that organising parties for the fashion crowd isn’t as easy as

it sounds. She was once sent home to change because she was not wearing

enough black. And on another occasion, the client rejected a tray of

canapes because it contained 17 tidbits. ’The rule is 12 per tray,’ she


Be sure to bear that in mind next time you have some mates round.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).