DIARY: HOTCAKES

Jo Guest’s hostessing of The Express’s pub pop quiz was a hit with the guys at Media Planning. The event, part of the newspaper’s ’in the spotlight’ week at the agency, provided an opportunity to get up- close and personal.

Jo Guest’s hostessing of The Express’s pub pop quiz was a hit with

the guys at Media Planning. The event, part of the newspaper’s ’in the

spotlight’ week at the agency, provided an opportunity to get up- close

and personal.



Alas, feeble attempts at pulling the page-three stunna failed

miserably.



Scott Nelson’s chat-up line -’What’s your hourly rate?’ - was met with

an Anglo-Saxon riposte, while Ivan Ali-Khan’s letching and James Smith’s

pleading were contemptuously ignored. Rob McCave made more of an impact,

even eliciting an invitation to dinner from the buxom blonde, but he was

sadly too pissed to take La Guest up on the offer. Hotcakes knows how

she feels.



Meanwhile, in a pathetic attempt at cheating, Simon Blackburn was

spotted using his mobile to solicit quiz answers from his dad - the

shiny-toothed veteran DJ, Tony.



And the Media Planning ladies were no more impressive. Express

soothsayer Jonathan Cainer turned up to tell their fortunes - but none

of them knew their exact times of birth.



Did Cainer foresee a new career for Jason Campbell, the Daily Star’s

gold lame-jacketed quizmaster, as host of Wheel of Fortune perhaps?





What have Gianfranco Zola, George Weah, Tore Andre Flo, Roberto di

Matteo and Attic Futura sales exec Louise Winstanley got in common?

Well, all were spotted on the Chelsea bus during last Sunday’s

celebrations of the club’s victory in the FA Cup final. But the Kings

Road prima donnas were probably sick as parrots to see that Louise

(pictured) had made the lead photo in Monday’s Guardian Sport section

instead of them.





BJK&E Media’s managing director Mark ’size is a bonus’ Patterson turned

the tables on his clients recently when he invited them to a two-day

course in media planning and buying - and charged them pounds 400 for

the pleasure.



Ten clients, including Mercedes-Benz and Save & Prosper, were given two

days to write a brief for the UK launch of Coors Light.



The clients worked until 4am and were judged by a panel that included

Coors’ European marketing director Rob Borland and BJK&E group head Tara

Marus.



’I believe they thought they could put their feet up and have a laugh,’

said Patterson, ’but it taught them it’s not a bed of roses in media.’

Anyone who wants to write Hotcakes’s column next week should sent

cheques to ...



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