Diary: Hotcakes

Being something of an oenologist, Hotcakes was interested to note that Richard Branson’s latest business launch is an online wine sales service. This is all part of Virgin’s strategy to become ’the ultimate internet retailer’ - along with Amazon and just about every other Tom, Dick and Harry. But the most interesting part of all this is that Branson says he wants to make ’wine drinking more fun’. As opposed to the sheer, unadulterated hell that it is at the moment.

Being something of an oenologist, Hotcakes was interested to note

that Richard Branson’s latest business launch is an online wine sales

service. This is all part of Virgin’s strategy to become ’the ultimate

internet retailer’ - along with Amazon and just about every other Tom,

Dick and Harry. But the most interesting part of all this is that

Branson says he wants to make ’wine drinking more fun’. As opposed to

the sheer, unadulterated hell that it is at the moment.



Hotcakes thought a new perspective was needed on BBC 2’s Cabal docusoap

and drafted in Richard Britton of the Jones Britton Breckon agency to

get his opinion. ’Piers Hernu is clearly more than just a cocaine

aficionado,’ opines Britton. ’I think he revealed most about himself

when he said that his girlfriend ’has the most fantastic cleavage, but

is also a nice girl to talk to.’’ Hotcakes thought Hernu revealed most

(or rather least) about himself when his towel was ripped off in the

Jacuzzi.



Rumours now suggest O’Sullivan tried to stop the documentary going

out.



This is understandable given last week’s episode, which traced the

company’s unsuccessful pitch for a Boots contract magazine deal. The

voiceover warned that Cabal would have to ’squeeze more profit out of

existing titles’.



Will the commentary on tonight’s episode be even bleaker?



Sport First has issued a press release detailing some revelatory

findings: surprisingly, 97 per cent of the paper’s readers are male, and

93 per cent of them watch football. Equally astounding is the fact that

80 per cent are aged 21-50 and 60 per cent go to the pub at least once a

week. What remarkable insight. Money well spent guys?



If you regularly find yourself with your nose pressed into a stranger’s

armpit, you may be interested in Tubehell.com. The new website is being

promoted by ’guerilla marketing’ company Cunning Stunts, which recently

got a group of people dressed as devils to ride the tube clutching

banners reading: ’We are not sardines, we are human beings’. Whether

cramming a bunch of fake Satans on to the already overcrowded system is

the best way of winning commuters’ hearts, Hotcakes cannot say.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).