DIARY: I’m only a punter but...

It appears that to publish a photograph of someone smiling is against Campaign’s editorial policy. If you don’t believe me, flick through last week’s issue. You’ll find as many smiling faces as UK-based Saudi dissidents. I understand that the cool grey range of markers was invented to accurately render the London sky, but does a similar blankness of expression have to adorn every mugshot? Page after page of zipped lips, half smirks, pained expressions and the odd nervous tic. To be more specific, look at the ‘faces of ’96’ last month. We’re in for a grim year, for sure. Why are all these people unhappy? Hang on - Jeremy Davies managed a smile. Either that or he went to bed with a coat hanger in his mouth.

It appears that to publish a photograph of someone smiling is against

Campaign’s editorial policy. If you don’t believe me, flick through last

week’s issue. You’ll find as many smiling faces as UK-based Saudi

dissidents. I understand that the cool grey range of markers was

invented to accurately render the London sky, but does a similar

blankness of expression have to adorn every mugshot? Page after page of

zipped lips, half smirks, pained expressions and the odd nervous tic. To

be more specific, look at the ‘faces of ’96’ last month. We’re in for a

grim year, for sure. Why are all these people unhappy? Hang on - Jeremy

Davies managed a smile. Either that or he went to bed with a coat hanger

in his mouth.



It doesn’t have to be like this. Or maybe it does. Recently I worked in

Amsterdam for a year and came across a Dutch proverb which roughly

translates as: ‘Don’t smile in the morning for by the afternoon you may

have reason not to.’ Perhaps there’s a European cultural aversion to

smiling at work here, or is it a disease unique to UK advertising trade

mags?



I’m not, for a moment, suggesting Tony Blair impressions, for his

choppers are the stuff of children’s nightmares. But if you can’t smile

next time you’re photographed for Campaign, at least wear a shirt like

Gerry Moira’s.



I haven’t written 400 words. Because this is about pictures and they

speak louder anyway. I could go on and on about nothing but I’ve already

heard a research debrief today.



Want to rant? 400 words, please, to Stefano Hatfield at 174 Hammersmith

Road, London W6 7JP.



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