DIARY: I’m only a punter but...

This ‘we’ve got an office concept, it’s in the brochure’ thing is bugging the hell out of me. It’s like I am standing in this agency nodding away enthusiastically in a perplexed kind of way as a suit explains to me that nobody in the agency has a desk.

This ‘we’ve got an office concept, it’s in the brochure’ thing is

bugging the hell out of me. It’s like I am standing in this agency

nodding away enthusiastically in a perplexed kind of way as a suit

explains to me that nobody in the agency has a desk.



So, like, you all wander around completely uninhibited by the

constraints of modern desk life? No, what she was saying was that there

were desks but nobody had their own desk - they were simply non-

assigned. It engendered, she explained - and I thought she was going to

hit me with Marx and that ‘property is theft’ thing - greater levels of

creativity because you could sit down where you liked.



This is not an isolated story. It is spreading. It started with the ‘we

don’t have departments’, it moved on to the banning of internal

telephone calls (it’s e-mail or walk) and moved swiftly to ‘we don’t

have offices, it’s all open plan like a warehouse - not even the boss

has an office...although he does have a fantastically large reclining

leather chair and a marble toilet and hand basin’.



It has to stop. It is only a matter of time before somebody takes this

‘must have a furniture/office concept’ to the next stage.



I can hear it now: ‘It’s really visionary, dude, we’re just going to be

a brochure. We’ve sold the building and all of the furniture, so we

don’t have an office any more. What we have done is bought half of the

Ivy and we’re going to hang out there with a fax and a couple of Apple

Macs. If you think about it, it’ll mean our creativity will simply

rocket and we’ll be really close to the clients.’



Want to rant? Send your 300 words (no more) to the Diary editor,

Campaign, 174 Hammersmith Road, London W6 7JP



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