Why do PR men and women, or consultants as we prefer to be called,
always get it in the neck? I mean, it’s not our fault that we have to
tell white lies to journalists, clients, advertising agencies, each
other, our parents...
You see, working with the media is hard work. A lack of respect for not
knowing the right answers, over-using the phrase ‘can I come back to you
on that?’, sending out inappropriate press releases to people and saying
the wrong things is hard to overcome.
There’s nothing wrong with using techno-speak - the client always loves
it and do you know how long it takes to make it up?
And, sometimes, we spin doctors get our facts wrong. Well, it’s not
always possible to check. Yeah, approval processes are important for the
big things, but our clients trust us and they don’t mind if we issue the
occasional hot potato. You see, it gets them on TV and it does wonders
for the cuttings file. All publicity is good publicity.
OK, so we’re not always at our desks between 12.30pm and 4pm. And we get
our colleagues to say we’re there when we’re not, but that’s what great
PR is about - delusion - isn’t it?
Having a complex that everybody hates you is understandable, but envy
does that to people. After all, there are not many that can claim to be
on shouting terms with top journalists, begging terms with minor celebs
and first name terms with, well, everyone actually.
We’re not just spin doctors or consultants, we’re artists, creatives and
account men rolled into one. With us you get the full monty. Why can’t
people understand? Would a press release help?
Send your rant to the Diary Editor, Campaign, 174 Hammersmith Road,
London W6 7JP