DIARY: I’m only a punter but...

This rant is about the wide-eyed hypocrisy of our business. It will be the first article I’ve read which puts into print what everyone in advertising knows but no-one will admit.

This rant is about the wide-eyed hypocrisy of our business. It will be

the first article I’ve read which puts into print what everyone in

advertising knows but no-one will admit.



We all know what the major attraction of posters is. The sector is

pretty well unregulated. So when you have an idea that you know most

magazines or newspapers won’t print, or that is going to be a no-no with

the Advertising Standards Authority, you put it on as many posters as

possible.



No problem there. No problem when there is the expected, indeed

intended, public outcry. That’s all great free publicity. The campaign

stays up for its planned run, after which you can say ‘oops, sorry’.



Lots of coverage of agency spokesperson saying how astonished he or she

was about the uproar caused by the poster (full description then

follows, together with large picture of the offending item in national

newspapers).



So who’s kidding who? We all know the ASA, though dogged and well-

meaning, is toothless. Those who want to be regulated are. Those who

don’t aren’t.



The Disclosure poster with a couple having it off against a wall? We’ll

put that on Adshels. Perfect for kids and grannies catching the bus. (Oh

damn, I’ve gone and sold more videos of Disclosure.)



I’ve just done this great new poster myself, actually.



It reads, ‘Advertising regulation - it’s a load of bollocks’. It’ll be

going up all over the country shortly. And I’ll express my deep regret

for the offence caused to the advertising industry exactly two weeks

after it first appears.



Unless I’m vetted first, of course.



Send your rant to the Diary Editor, 174 Hammersmith Road, London W6 7JP



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