DIARY: I’M ONLY A PUNTER BUT

A recent punter (Campaign, 19 February), attacked headhunters and their failure to assist creatives in their job search. But rather than the headhunters being at fault, it was the writer who didn’t know what a headhunter is supposed to do. I also think the reason for the frustration expressed is that creatives can’t take some of the harsh criticism that comes their way.

A recent punter (Campaign, 19 February), attacked headhunters and

their failure to assist creatives in their job search. But rather than

the headhunters being at fault, it was the writer who didn’t know what a

headhunter is supposed to do. I also think the reason for the

frustration expressed is that creatives can’t take some of the harsh

criticism that comes their way.



Criticism is something a creative has to learn to deal with - I mean,

can you imagine the ’punter’ going to David Abbott with a campaign idea

and then throwing a tantrum because Abbott suggested maybe making the

type smaller? If he/she hasn’t learnt that much in four years of

tutor/group criticism at college, then they were on the wrong

course.



It also amazes me how naive some junior creatives can be. They must have

very little knowledge of the industry or what it is about to assume that

all they need to work in advertising is an art or writing qualification

and a contact at a headhunter.



A good headhunter should guide and help them, establish relationships

for them and, hopefully, round it off with a good job.



A headhunter doesn’t just throw any creative with any agency, which is

exactly why they give an analysis of creatives’ books. Most headhunters

have an opinion on every agency and what kind of creative would fit

where - if they didn’t, they wouldn’t gain much respect from

agencies.



If this ’punter’ has had the education and experience that they claim to

have, then why are they approaching headhunters? The majority of junior

creatives will work the rounds and find themselves a job that way.



No creative can honestly expect to walk into a headhunter’s office and

land their dream job.



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