DIARY: ICE TO ESKIMOS - David Lee finds it’s not a weird, wired world at AOL

David Lee, senior sales executive at AOL UK, thought his new job would plunge him straight into the weird and wonderful world of online advertising. As it turned out, the transition occurred rather more gradually.

David Lee, senior sales executive at AOL UK, thought his new job

would plunge him straight into the weird and wonderful world of online

advertising. As it turned out, the transition occurred rather more

gradually.



’I had worked on Stuff and Maxim at Dennis Publishing, so I was used to

selling on magazines,’ Lee recalls. ’I joined the online service

CompuServe when AOL had just bought it.



’Under the previous owner it hadn’t taken any ads so, when AOL opened it

up to advertisers for the first time, there was a landslide of

interest.



Consequently, we were booked solid. So instead of selling online, I was

asked to sell some space on CompuServe’s members’ magazine, Go.



’The very first sale I made at AOL was actually a full page in their

mag, which I sold to an internet company.



’While I was pleased with the sale, I wasn’t exactly thrown straight

into the deep end, as far as online sales were concerned.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).