DIARY: ICE TO ESKIMOS - A window of opportunity sparks a career-saving sale

’I used to be so good at my job that people nicknamed me ’bish bosh loads of dosh’,’ explains Jo Bishop, head of London sales at Capital Advertising.

’I used to be so good at my job that people nicknamed me ’bish bosh

loads of dosh’,’ explains Jo Bishop, head of London sales at Capital

Advertising.



’So when I quit press for radio, it was very frustrating. Not only had I

taken a drop in salary and accepted a crappy car, I also thought I’d

forgotten how to sell.



’One afternoon when I was driving around in my mauve Corsa, I saw a sign

for a company called Weatherglaze. When I met the sales director, he

said he’d never advertised on the radio and could just about afford

print.’



Bishop knew that her career was hanging by a thread and was desperate to

regain her nickname.



’I started work on a proposal and got the ad team to put together a

terrific package with jingles. Weatherglaze loved it and jumped in with

15 grand’s worth of airtime.



’Now Weatherglaze spends over a quarter of a million a year, along with

the dozens of other double glazing companies that followed suit.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).